Tag Archives: marketing

Sean Andres: Marketer, Writer, and Former Educator

Sean Andres earned a B.S. in Secondary English/Language Arts Education from Ball State University in 2008 and a M.S. in Marketing from University of Cincinnati, with a focus on diversity marketing from applied feminist and race theory. His favorite author is Margaret Atwood, and he loves to be outdoors when he’s not glued to the computer—writing, researching, and working. 

How did your teachers at Ball State influence the time you spent in the high school classroom?

One of my favorite units was on point of view and rhetoric, when I covered the voices of the Vietnam War (long before Ken Burns!). I used many Vietnamese accounts, Jane Fonda’s Hanoi radio speech, an Eisenhower speech, and American soldiers’ accounts. But I also had my dad come in to talk to the class about his experience in the Navy during the war. I’ve never seen students so engaged in a classroom.

I contribute most of my teaching methods and a lot of my point of view methods to Dr. Pamela Hartman. Similarly, Dr. Joyce Huff, taught us to look at a text from many points of view. Each group would look at “Goblin Market” with a different lens, and it was mind-blowing when we all talked about our theories to the rest of the class. I’d also like to mention Dr. Rai Peterson as one of the professors who brought out my interest in rhetoric, which of course, I use now in marketing.

Why did you leave teaching? Continue reading

How to Live a Writing Life: An Interview with Matt Gonzales

Okay, here’s the back story

Matt Gonzales graduated from Ball State in 1997 with a B.A. in English, and then returned to Ball State in 2003 to earn a graduate degree in Digital Storytelling. He also launched his own webzine and kept busy writing music criticism for Popmatters.com.

In 2005, the Indianapolis Star hired Matt to write for INtake Weekly, where he became a columnist and a blog editor. He was soon recognized by the Society of Professional Journalists for his long-form writing.

In 2008, Matt left the Star because he realized “the newspaper business was dying a slow, grisly death,” and jumped to the advertising business.

After spending some time working as a freelancer, Matt finally began work at Well Done Marketing, a full-service ad agency in Indianapolis.

Recently, we talked to Matt Gonzales about his journey through the job market. Here’s what he had to say! Continue reading