Okay, here’s the back story
Matt Gonzales graduated from Ball State in 1997 with a B.A. in English, and then returned to Ball State in 2003 to earn a graduate degree in Digital Storytelling. He also launched his own webzine and kept busy writing music criticism for Popmatters.com.
In 2005, the Indianapolis Star hired Matt to write for INtake Weekly, where he became a columnist and a blog editor. He was soon recognized by the Society of Professional Journalists for his long-form writing.
In 2008, Matt left the Star because he realized “the newspaper business was dying a slow, grisly death,” and jumped to the advertising business.
After spending some time working as a freelancer, Matt finally began work at Well Done Marketing, a full-service ad agency in Indianapolis.