Tag Archives: Children’s Museum of Indianapolis

Becca Wolfley: Marketer and Freelance Copywriter

Becca Wolfley graduated from Ball State University with a B.S. in Advertising (and a minor in Creative Writing) in 2015. After graduation, she worked as a content writer and manager for tech company Lesson.ly until May of 2016, then became the digital copywriter for The Children’s Museum of Indianapolis a month later. She continues to work as a creative for the museum’s marketing department while moonlighting as a freelance copywriter.

How did your major and minor lead to your current position? What series of steps did you make after college to get there, and what skills did you learn with us that helped you in that transition?

From my experience as an Ad major, many of my peers didn’t know how to tell a single story in various ways. I suppose that’s how I got here—I was one of the few that could. I thank my creative writing classes for that.

Screenwriting, poetry, English literature…the combination of these classes (and then some) taught me to write practically, write concisely, and interpret critically. Between literature courses and rhetorical analysis with Rai Peterson and abstract, post-modern poetry with Pete Davis, I got the hang of how to write for the perception I desired from multiple audiences without compromising creativity.

By the time I finished college, I had a portfolio of various types of work. In cover letters, it didn’t hurt to show the similarities between a commercial script and a screenplay, or how poetics play a big role in commercial scripting.
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