Melissa Glidden has an M.A. in Creative Writing from Ball State University. She has translated her college learning into editing, copywriting, and marketing. In her free time, she enjoys spending time with her daughter, knitting, and reading.
How did your English major lead to your current position? What skills did you learn as an English major that helped you transition into that job?
I have a B.A. in English, an M.L.S. (Master of Library Science), and an M.A. in Creative Writing. There are so many skills I gained by studying English that I use today as a copywriter, copy editor, and marketer, but to keep this from getting too long, I’ll just highlight one.
Succeeding as an English student—whether you’re studying literature or writing—requires you to look at an object (like a novel, short story, or poem) and see it for more than face value, for more than just the words on the page, or the chronological list of events that unfold in a story.
For example, if you ask the average person what the Harry Potter series is about, they’ll probably tell you it’s about a bunch of wizard kids doing wizard kid things and saving the day. But ask an English student, and they’ll tell you it’s about friendship, bravery, sacrifice, and so on. An English student won’t just tell you that Harry Potter is a wizard boy who survived an attack by a really bad guy. They’ll tell you something about how Harry is a symbol of mankind’s ability to leverage kindness, bravery, and morality for the betterment of humanity in spite of our innate flaws and imperfections!
Copywriters (and editors, and marketers) need to be able to see A.) the product (a can of Coke) and B.) the audience (the person choosing between Coke and Dr. Pepper) for more than what they really are. Successful English majors are majorly good at this!
What’s a typical day like for you?
In addition to any copywriting work that comes through my agency Burgeon, I have a full-time job as a copywriter for a company based in San Francisco—a company that used to be one of my freelance clients! Both roles allow me to work remotely, so I can literally work from wherever I want.
Usually, I get up at 6 A.M., and drop my daughter off at school by 8 A.M. Until I leave again to pick her up by 3 P.M., anything can happen!
Typically, I have a to-do list of things that need to get done—maybe some copyediting for a client’s website, or an email marketing campaign. Sometimes, I have a phone meeting either with an agency client or someone from work.
Between all of that, I run errands or try to do something a little fun, like eat lunch at a restaurant or knit.
The greatest value of working remotely is that you aren’t forced to be in one location from 8 to 5 each day, so whether you get 30 minutes or 4 hours of downtime, you can use them more productively. You can take off all those annoying “administrative” life tasks, like waiting in line at the B.M.V., or you can give yourself an extra 20 minutes to craft the-most-perfect froyo treat at Berrywinkle. You know…priorities.
Some days, my daughter is with her father, which means I have more hours in the day to finish work. Other days, I may have a lot of interruptions like emails, phone calls, texts, or last-minute work requests. Other days still, I may simply be having difficulty concentrating, or I may be out of town (usually in San Francisco where my partner lives, and my company is based) which can mix things up even more.
The only thing that is truly consistent—I get to spend my days playing with language, meaning, sounds, and finding ways to connect people with products that have the potential to improve their lives.
Do you have any advice for English majors who are trying to figure out what comes next in their lives?
For starters, know that it is very hard to make it in whatever industry or career you’re considering. There is a lot of rejection, and not a lot of money.
Some people would call this bad advice, but here’s mine: do whatever you want to do.
Most people know, deep down, what it is they want to do, and who it is they want to be. What do you do when you’re procrastinating? What tasks do you procrastinate, and what tasks do you not procrastinate? What’s something you loved doing as a child, or were always really good at?
It’s things like that that motivated me to work on my website, tweak my portfolio, and spend hours marketing myself when, perhaps, it would have been easier to just keep doing what I had been doing (and I’ve had several less-than-fun jobs.)
Sometimes, I got exhausted and quit for a few days. Sometimes, I cried. Sometimes, I still cry! But I never lose sight of my motivation and the things that got me where I am today.
Be smart. Make a living. Do the right thing by working hard, supporting yourself, and being generous to the people who rely on you. But don’t ever let anyone tell you that you can’t do something. Your professors didn’t—their journeys were long and sometimes arduous, and now they make a living writing and studying things they love.
You can too. 🙂