Ellie Fawcett: Creating Social Media Content

Ellie Fawcett. From her website: www.elliefawcett.com

Ellie Fawcett graduated from Ball State with a BA in English Literature in 2017. In college, she served as a member of the marketing team for the 2015 Digital Literature Review and as a strategic communications intern for Jacket Copy Creative. Fawcett now works for Englin’s Fine Footwear as a content creator for their blog and as a manager of their social media.

What is the most interesting part of your job?

I love getting to spend everyday creating. Figuring out what problems customers have, researching how to solve those problems, and creating new information resources is really, really fun!

If things develop as you would like, what does the future hold for your career?

If all goes according to plan, I would eventually like to transition to a position as a content creator for an agency where I’ll have the opportunity to work on more content topics.

What skills are required in your position on a day-to-day basis?

My position requires research skills, the ability to write in specific tones for specific audiences and to determine who the audiences are, the creativity to find new and interesting content topics to cover everyday, and the ability to work with a team. A good foundation of what sometimes get called soft skills is pretty essential to my job.

What has been the most life-changing piece of writing you were exposed to in college?

I can’t think of a specific author or title, so for me it was a course. My senior capstone class focused on theories of everyday life, and pretty much everything we read in that class blew my mind because it made me reevaluate how we go about our day to day lives. It really shifted my perspective on the value of ordinariness, which was cool and also very life-affirming because ordinariness is the bulk of your life. It was really beautiful to find the value in it.

In ten words or less, offer one piece of advice for English majors.

You have to try everything at least once.

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